What Are the Current Digital Marketer Salaries in India for 2023?

The digital marketing landscape in India has undergone rapid changes, especially with the industry projected to hit a market size of $16.3 billion by 2027. With the increase in demand for skilled digital marketers, understanding the “digital marketer salary in India” has become crucial not just for professionals but also for businesses.

India’s digital marketing scene is booming, thanks to the escalating number of internet users, growing e-commerce platforms, and businesses recognizing the significance of online presence. Therefore, the pressing question of the hour is – what does the digital marketer’s paycheck look like in India in 2023?

Summary of Digital Marketer Salary in India

Brief Overview of the Digital Marketing Industry in India

The digital marketing industry in India is blossoming. The projected market size is a whopping $16.3 billion by 2027. This growth is powered by increased internet penetration, smartphones becoming commonplace, e-commerce’s rising demand, and heightened awareness of digital marketing among businesses.

Understanding the salaries of digital marketers becomes essential. It helps in gauging market value, negotiating a suitable salary, and shaping one’s career trajectory.

Average Digital Marketer Salary in India

As of now, the national average salary for digital marketers in India stands at $91,339 annually. When converted, this roughly estimates to about ₹39.8k every month.

These salary estimates are gleaned from reliable platforms including Indeed, Glassdoor, and PayScale, which base their data on real job listings and employee feedback.

Salary Ranges for Digital Marketers in India

If we dive deeper into the data, for those with less than a year to 7 years of experience, the salary spans from ₹0.3 Lakhs to ₹9.2 Lakhs annually. And the average yearly pay? It’s ₹4.8 Lakhs, as per the latest data from 4.4k salaries reported on Indeed.

Salary Trends Over Time

As of 2023, the monthly pay for digital marketers averages at ₹21,018. This number is based on a substantial 29.7k reported salaries. Interestingly, there’s been a 5.2% increase from last year, the last update being on 27 October 2023.

Digital Marketing Manager Salary in India

Branching into more specific roles, the average annual salary for Digital Marketing Managers in India is ₹8,00,000. However, location plays a pivotal role. For instance, those stationed in Bangalore might fetch an average of ₹8,50,000 annually.

Specialized Roles in Digital Marketing

A Digital Marketing Manager can expect about ₹8,00,000 every year. On the other hand, an Standards Specialist, depending on factors like experience, location, and company, might take home ₹6,50,000 yearly. An experienced SEO Specialist in a renowned tech company could even earn upwards of ₹10,00,000.

Future Salary Trends in Digital Marketing

With the dynamic nature of the digital marketing sphere, salaries are bound to oscillate. Staying abreast with the latest salary trends is essential to ensure you’re valued rightly. Websites like Indeed, Glassdoor, and PayScale provide an ongoing record of these shifts.

FAQs

1. What’s the national average salary for digital marketers in India in 2023?
It’s $91,339 annually or approximately ₹39.8k monthly.

2. How does the salary vary for someone with less than 7 years of experience?
The range is between ₹0.3 Lakhs to ₹9.2 Lakhs annually.

3. How much does a Digital Marketing Manager in Bangalore earn on average?
They might earn an average of ₹8,50,000 per year.

4. Are there trusted platforms to track future salary trends?
Yes, Indeed, Glassdoor, and PayScale are a few notable ones.

This article offers a comprehensive glimpse into the “digital marketer salary in India” for 2023. It’s evident that with the escalating demand, the salaries are experiencing a northward trend. For those already in this domain or looking to dive in, the future seems promising.